Over at my other site, The Happy Accident, I've been yakking a bit about the idea of "branding" when it comes to authors. Or, perhaps NOT branding, as it's a word that rubs a lot of folks the wrong way AND is mighty hard to define anyway.
But for all you authors and illustrators (and maybe even bloggers), whether you like the word 'brand' or not, there are some real opportunities... and pitfalls, too... that you can take advantage of. It's a choice, but ignoring options because you don't like the terminology doesn't seem like a good approach to me.
I'd be curious to hear what you have to say, particularly when it comes to the various suggestions we all seem to hear that we HAVE to be out there helping out books sell. Or is that just a rumor after all?
Wednesday, June 16, 2010
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1 comment:
Branding is important, even though Marlon Brando referred to himself as "brand flakes" because he was displeased about people branding him.
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